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Saturday, May 9, A.D. 2009
Musings on a Kashi Cereal Box

Today is the third open house for the European Union in Washington. I have gone to visit the embassies for the first two years, and I have really enjoyed my experiences. So, I’ll make my way to the northwest quadrant to visit the pads of our friends from across the pond. I have not been able to visit the British Embassy, yet. It is my first priority this year, though I hope that they will not ban me from entering for holding values that are opposed to their feckless elite’s social vision. If Geert Wilders and Michael Savage are unacceptable, I surely would not make the cut. O how I love and weep for Albion.

As I was eating my Kashi U cereal with black currants and walnuts this morning, complemented with Silk soy milk, I decided to read the box.

At Kashi, we believe you are what you eat. We also believe you are more than that. So we created Kashi U™ cereal to promote the vitality of life. And in life, everything is interconnected. Just as your systems work together, your body works with other bodies. And everybody unites to build our world.

On the side, I read:

At Kashi, we believe that everything we do can make a difference. Much like choosing a better breakfast can lead to better food choices later in the day, every step towards building a more sustainable earth enables further steps.

Kashi goes on to congratulate itself for its use of recycled paper, wind energy, and biodegradable soy-based inks.

Now, I realize that I should just expect self-righteous preaching and smugness whenever I enter the realm of Stuff White People Like, like Kashi cereal. American Leftists just cannot help themselves, being the direct biological and spiritual children of those dreadful New England Puritans. Alas, I like stuff white people like because I am somewhat white myself, but can’t I just have a tasty breakfast without being lectured by the cereal box?

Jay Nordlinger often writes about the politicization of culture on the National Review. He laments how all sorts of civil events have become stages for political speech, from high school graduations to symphony performances to Thanksgiving parades. We have become so fractured as a society with respect to fundamental beliefs that every public event becomes yet another battleground in an endless culture war. In “My Kingdom for a Safe Zone,” Nordlinger calls for “safe zones” where we can just get on with the business of life.

One would think that breakfast could be a safe zone. Well, if you eat like the enemy, you must live like the enemy. Our enemy is not interested in safe zones. The personal is political, right?

It is not that I disagree with the desire or the efforts to make the world better. I heartily agree that each choice that we make changes the world a little bit for better or worse. As such, we should work toward the good even in the smallest matters. Those sentiments are thoroughly Christian. “He that is faithful in that which is least is faithful also in much: and he that is unjust in the least is unjust also in much” and “thou hast been faithful over a few things, I will make thee ruler over many things: enter thou into the joy of thy lord.”

I also fully support conservation efforts and ways to reduce waste.

However, there is something that I find repugnant about Leftist pieties . . . perhaps it is because I see them as secular perversions of Christian roots. Perhaps it is the endless moralizing and preaching, which make it all so comically hypocritical, given the Left’s criticism of traditional religious folks. Perhaps, however, I simply dislike the idea that I might be as obnoxious as I find Leftists, with my exhortations to recycling, composting, mass transportation, and so on. I might, indeed, be as white as they.

As a vegetarian who actually likes classical music (rather than simply purporting to do so), I might even be whiter . . .

Posted by Joseph on Saturday, May 9, A.D. 2009
Philosophy | AnthropologyPoliticsPermalink

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