I still have not tried Domino’s new pizza, but I like the short company documentary about the project: “The Pizza Turnaround.” You may watch it below:
It is easy to forget that there are many real people behind every product sold, every ware peddled. Mass production obfuscates the human side of industry. Of course, the public relations team at Domino’s wants to humanize the company to the veiwers of the video for business purposes, but it is nonetheless true that workers—even the human cogs of the modern industrial machine—tend to see their products as something intimately connected with themselves. My uncle who worked at General Motors on the line felt that he was a part of the automobiles of G.M. His job was not simply a wage to him; it was an identity. Perhaps, many factory workers do not take pride in their work and only put in their time to earn a wage, but the view that wage earning is the height of noble work available in mass production is an upper class conceit. Such an opinion does not come from the workers, themselves. Men crave meaning, and the lower classes seek relevance in their action as much as upper class, educated men.
This spring, I had a conversation with a wealthy young man who thought that the lives of the masses were worthless and that it was the purpose of the state to bring dignity to the proletariat through educational and artistic programs. Do all socialists believe such—that life is not worth living unless one attends an Ivy League university and has season tickets to the symphony? Socrates may have been correct to state that the unexamined life is not worth living—for himself and for the philosophically oriented—but I find it ridiculous to reduce the lives of all men lesser than Socrates to dust. Even the peasant in the fields may find joy and fulfillment in life. There is no shortage of opportunities to experience the splendor of God, even in the meanest of circumstances. Moral evil and destitution that endangers survival take their toll on the soul of man, but the dearth of riches robs no one of contentment. A beautiful soul may even live a good life making pizza.