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Monday, February 2, A.D. 2015
Super Bowl Mediocre Marketing

I watched bits of the Super Bowl last night, and I must admit that the game itself was quite entertaining—such amazing athleticism on display, several “Did that just happen?” moments, and a close score throughout the game so that we were not sure of the winner until the very end. The commercials, however, were inferior to past years’ showings. However, I did enjoy some of them. They were just not exceptional. Compare them, for instance, with my favorites from A.D. 2009 (“Super Bowl Advertisements”) or A.D. 2011 (“Big Game Commercials”). Here is this year’s obligatory touching Budweiser animal commercial, “Lost Dog”:

Not shown but now universally seen is GoDaddy’s pulled advertisement, “Journey Home,” which spoofs sentimental puppy spots:

I love puppies, and golden retriever puppies can melt a heart of iron, but I think that GoDaddy’s ad is well executed and pretty funny. Of course, in pulling the commercial, they got two spots for the price of one in addition to much media coverage and potential customer viewing. I wonder if they always intended to substitute the ad. Very clever.

The most visually striking ad for me was American Family Insurance’s “dreamers” at Edward Hopper’s Nighthawks diner. I love 40’s style. Besides, the commercial’s concept is unique and heartwarming:

Esurance had two entertaining ads that worked well: Lindsay Lohan in Sort of Mom and Bryan Cranston as Walter White in Sort of Greg.

Several other amusing videos featured self-deprecating celebrity parodies. My favorite of these was Liam Neeson for Clash of Clans:

And Pierce Brosnan in 007 mode for Kia Sorento in “The Perfect Getaway”:

It troubles me to post the last commercial in this series. In this site’s six plus years, I have not once mentioned the name Kardashian. Alas, I must give credit where it is due—here is Kim Kardashian for T-Mobile:

I’ll mention one last worthy television-aired commercial; Lexus’ “Let’s Play” delights:

Nissan sponsored an interesting video for the game’s livestream broadcast. I do not see how it reflects Nissan or cars, but it is an enjoyable prank wherein Roman Atwood turns his house into a plastic ball play land—to the surprise of his wife upon her return home:


Not bad, but not astounding, either.

Posted by Joseph on Monday, February 2, A.D. 2015
Commerce | CapitalismPermalink
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