Two years ago, I offered my thoughts on the Super Bowl advertisements of A.D. 2009, which included the magnificently crafted “Heist.”
I noted that Coca-Cola usually makes the best commercial of the Super Bowl. I think that Coke offers the best ad this year, as well. Here is “Border.”
While I find most of the game’s commercials base and stupid, Coke charms and embetters the audience. Nicely done. Two years ago, the company offered its gift to geeks with “Avatar.” This year, Coke bestows “Seige” upon the world’s nerds. Not bad.
The other commercial that I really like is a bit cheesy, but I’m a sucker for such things. Here is Bridgestone’s “Carma”:
Of course, I appreciate Volkswagen’s “The Force.” What American man from my generation would not like this ad? It is our destiny.
As a child, I played Luke, though. Still, Vader gets a fun song.
Motorola’s “Xoom” entertains with its ironic mockery of Apple. Those conforming non-conformists . . . Moreover, the girl has a pretty face and lovely eyes.
It’s the Super Bowl; one must acknowledge some silly ads. CarMax’s “Kid in a Candy Store” delights with visual gags (and hippies are funny), Snickers’ “Logging” features Richard Lewis and Roseanne Barr after a long absence with their trademark whines (and Jews are funny), and Doritos’ “Pug Attack” satisfies my low brow appetite perfectly without being overly gross or crass (and pugs are funny . . . and the woman looks a lot like Kristen Wiig—she’s funny, too).
Lastly, I have to give credit to Chrysler and Marshall Mathers (a.k.a. Eminem) for the “Imported from Detroit” commercial. I love Michiganders, and I appreciate their undying civic pride. Detroit is an American tragedy, but I don’t mind the fantasy of romanticizing its state.